Having a population around 6,000, Alpine is the “big city” in the region. It has the most facilities (hospital, train station, library, university) of any of the towns in the region, but still has the same laid-back feel and friendly people as the other towns.

What To Do

As the biggest town in the region, there is a fair amount to do in Alpine. Aside from the museum and bookstore, the best attractions and activities in Alpine are outside. Like all the towns in the region, a walk around town is the best way to experience the area.


Museum of the Big Bend


Located on the Sul Ross University campus, the surprisingly impressive museum has a world-class collection of historical and cultural artefacts of the area. The collection of old maps in the basement is quite impressive. Several tour options are available. Admission is free with donations encouraged.


Front Street Books


Alpine definitely has the best bookstore in the area with a large collection of local authors, travel guides, and maps. They usually have free coffee as well.


Historic Tours


A great way to see Alpine is either the walking or the “windshield tour" that take you past historic homes, shops, landmarks and several of Alpine’s famous murals.


Paisano Pass Volcano


Halfway between Alpine and Marfa is the 35 million-year-old (inactive) volcano with several rather impressive rock formations and colorful cliffs.

Where to Stay

There is not shortage of hotels/motels in Alpine, but the best way to experience the town is at the Holland.


Holland Hotel


With every town in the region having “THE hotel”, in Alpine it’s the Holland. Similar to other signature hotels in the region, it was built in the 20’s and designed by the famed Henry Trost from El Paso. The most recent remodel was in 2012 when the adjacent restaurant was added. The hotel is located in the center of town, and is in walking distance to great shops, restaurants, and the train station.

Where to Eat

Given its size, Alpine has more restuarants than the other towns in the region, but there are a few that stand out from the rest.


The Reata Grill


Started by a local rancher in the mid-90’s, many consider the Reata to be the best restaurant in the entire region (a tie with 12 Gage in Marathon). Classified as “sophisticated cowboy cuisine”, the steaks are fantastic. They are most famous for the jalapeno cheddar grits. Weather permitting, the outside area in the back is a great option. Small place and books up fast, so reservations are highly recommended.


Tri La Bite


On Holland Ave just down from the town’s center, Tri La Bite is the best “cheap” option in town. A food truck serving fairly standard burgers-and-fries type food, it is surprisingly good. Only open for lunch on weekdays.